Why a wine tasting with music? They are two of my great passions: music, which led me to enter the conservatory to do lyrical singing, and wine, because after finishing the conservatory I began to work in this exciting world.   

I was collaborating with several wineries until I joined the great BOISSET FAMILY a decade ago. Since then I have worked with them as a delegate and ambassador of the brand in Spain, having the opportunity to grow within the world of wine in an exponential way. Over time, the idea of ​​combining music and wine in a tasting arose. 

A wine and music pairing adds an extra layer of sensory enjoyment and enhances the overall experience of both. Here’s why combining wine and music works so well:

1. Enhanced Sensory Experience
Just like food and wine pairings, music can influence our perceptions and emotions, creating a more immersive experience. Music can evoke certain moods, which in turn affect how we perceive flavors and aromas in wine.

2. Setting the Mood
Music sets the tone for the tasting. A vibrant Spanish guitar piece might enhance the liveliness of a crisp Albariño, while a slower, more contemplative flamenco piece could accentuate the depth of a bold Ribera del Duero red. The right music can draw you deeper into the experience of the wine.

3. Engaging Multiple Senses
By engaging both taste and sound, wine and music pairings offer a fuller, more holistic experience. Studies show that music can impact taste perception, making a wine feel sweeter, more bitter, or even more complex depending on the tempo, rhythm, or style.

4. Cultural Connection
Music and wine are both deeply connected to culture. By pairing wines from regions like Rioja or Jerez with traditional Spanish music, you create a richer sense of place and heritage, transporting you to the heart of Spain’s vineyards and history.

5. Personal Expression
Both wine and music offer opportunities for individual expression and interpretation. Each person might experience the pairing differently, which makes the event interactive and personal. One person might find that a particular song enhances the wine’s body, while another might feel it brings out certain flavors or memories.

6. Creating a Memorable Experience
Wine and music pairings are unique and make the event more memorable. It’s an experience that goes beyond simply tasting wine—it becomes about emotion, storytelling, and connection, leaving a lasting impression on the participants.

In summary, a wine and music pairing enhances the enjoyment of both, deepening the sensory experience, creating a mood, and adding cultural context, making the tasting more engaging and memorable.

 As the wines we are tasting for this particular event are French, Juan Luis will be performing Italian and French pieces that will make the experience truly enjoyable.